SUMMARY: See an inside look at how The Boston Globe is launching a new subscription-based website to complement its free site with the idea of getting a testing and optimization program in place from day one.
Peter Doucette, executive director of circulation, sales and marketing, The Boston Globe, will present “Managing a Transition From Free to Paid Product” at the MarketingSherpa and MarketingExperiments Optimization Summit in Denver, June 11-14.
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