Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Oct 05, 2001
Blog Post

Amazon asks Customers to "Share the Love"

SUMMARY: No summary available.
Amazon's started a new friend-get-a-friend online marketing campaign called "Share the Love" (ok only a West Coast marketer would come up with a name like that.) Anyway, it's kind of clever so you might want to test something like it at your own site.

After buyers purchase something, instead of getting the regular Confirmation Page, they now get a page that asks them to enter the email addresses of their friends, who will be sent a 10% discount on the products the original buyers just purchased. So if you bought the new VHS of Buffy the Vampire Slayer's third season, you can send all your pals a 10% coupon to buy the same thing.

I don't like some things about this -- it might feel spammy to the recipient depending on how the discount email is worded and who it's sent from (the merchant or the customer). BUT, it's the kernal of a good idea. One I've seen before, but always worth repeating. i.e. using your confirmation (aka thank you page) to urge your visitors to take another action. Send a coupon to a friend, sign up for other newsletters, purchase related products, read white papers .... the list is endless.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.