|SUMMARY: While many Facebook pages and Twitter accounts offer strong value, the average corporate account can find it challenging to develop a following without an incentive. Social media-based contests and sweepstakes can work as the perfect incentive for many marketers. Read on for three mini-case studies, in addition to seven steps for using contests and sweepstakes to promote your brand.|
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb
Read More »
Share your marketing successes at MarketingSherpa Summit 2016
Call for speakers is open from now until June 15 Read More »