|SUMMARY: While many Facebook pages and Twitter accounts offer strong value, the average corporate account can find it challenging to develop a following without an incentive. Social media-based contests and sweepstakes can work as the perfect incentive for many marketers. Read on for three mini-case studies, in addition to seven steps for using contests and sweepstakes to promote your brand.|
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Dimensional Weight Pricing: How a "17 pound" feather can affect your ecommerce profit margins
Read More »