January 17, 2001
Article

bitpipe Markets IT Research Reports for Free

SUMMARY: No summary available
Here's news that could rock the biz models of online research
stores such as MarketResearch.com and AllNetResearch.
bitpipe, which charges B-to-B technology marketers $3000+ a year
to plant white paper hotlinks on every major IT site from CNET
to TechRepublic, is charging marketers of related research
reports absolutely nothing for the same service! So far
Cahners In-Stat, Giga, Zona, Yankee Group and Forrester are
among the many research and analysis publishers happily taking
advantage of this free marketing service. Fran Firth,
bitpipe's marketer, says, "We're sending them incredible
traffic. We don't plan to charge for this anytime soon."

To put this in perspective, generally 3rd party marketing
services charge anywhere from 30-60% of a report's sale price.
Want to learn more? Contact VP Sales Trum van Middlesworth at
trum@bitpipe.com

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