June 29, 2000
Article

Campaign Review: Avon(.com)’s Print Catalog

SUMMARY: No summary available
Earlier in June, Avon finally promised investors it
would expand its online efforts. But Avon.com, which
features weekly specials and secure online shopping,
continues to lose a big opportunity to reach buyers. It
forgot to put its URL on its print catalogs. In fact the
company's most recent print catalog gives absolutely no
visible indication that Avon.com even exists. While they
may want to avoid irritating local sales reps, Avon.com
should know that most e-commerce Web sites assign unique
affiliate or sales rep URLs to track such sales. This
provides yet another avenue for a real world sales force
to close sales. A big "Nay" to Avon for moving too slowly
and not coordinating its offline and online marketing
activities better.



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