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Aug 12, 2010

Complimentary Download: Automated Email ROI Worksheet

SUMMARY: The strong performance of transactional email and other automated messages can far outweigh the cost to implement or expand these programs. But to explain this to your bosses, you'll need to show the numbers.

Download this complimentary worksheet to calculate your team's automated email ROI. By plugging your metrics into this table, you'll quickly see which programs are achieving the best results -- and which areas need improvement.
The MarketingSherpa Autoresponder Email ROI Worksheet will help you calculate the ROI of your transactional and other automated email.

Click here to download your complimentary, printable worksheet (64K PDF).

This simple table lets you input metrics for more than 30 of the most common automated email programs, such as:
o Purchase-related messages
o Fulfillment-related messages
o Account status messages
o Customer service messages

We've excerpted the worksheet from MarketingSherpa's Best Practices in Email Marketing Handbook. Check out this 500+ page resource for more tools, how-to advice and case studies to help you create a best-in-class email marketing program.

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