E-commerce: How Verizon and REI integrate mobile and email marketing
Laura Velasquez, REI; Jason Jennings, Verizon Wireless; Daniel Burstein, MECLABS
In this session from MarketingSherpa 2013 Email Summit, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discuss their successes, insights and lessons learned in optimizing emails for mobile devices.
Daniel Burstein, Director of Editorial Content, MECLABS, interviewed them about:
Integrating mobile with their overall e-commerce strategy
The trends they’re seeing in mobile e-commerce
How they design and write emails to engage the largest mobile audience
How to set reasonable goals for mobile integration
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