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MarketingSherpa Video Archive

Email Design: How to optimize for all environments in a mobile world

Justine Jordan, Litmus



Mobile is big — but just how big exactly?

According to Justine Jordan, Marketing Director, Litmus, 49% of people access emails through smartphones. This number has grown fivefold from 2011, and continues to climb as new technology reaches more people.

At MarketingSherpa Email Summit 2014, Jordan presented an industry perspective session on how to combine content and design to create an engaging and functional email program on mobile.

"By improving the email experience on mobile, their websites saw higher visits because of that experience," Jordan explained as she provided a case study of how one company implemented responsive email design and achieved its highest traffic level ever on its site.

Jordan dove into every element of the subscriber experience on mobile, from subject lines to CTAs, to help you take your efforts to the next level. She also covered the top mobile devices and provided insights on how to leverage their unique characteristics to make mobile email work best for you.

This practical how-to session also includes what marketers need to know about responsive design, and some inspiration and examples from companies that are doing mobile email right.

Download the slides to this presentation

Justine Jordan will be speaking at Email Summit 2015 in a Quick Tips Session, discussing more valuable and successful email techniques for marketers to implement. These Quick Tip Sessions will help you hone in on your skills in messaging, design and analytics.

Related Resources

MarketingSherpa Email Summit 2015 — Want to see more presentations like this one? Attend Email Summit 2015, Feb. 23-26, Las Vegas

Email Marketing: Combining design and content for mobile success

Email Marketing: 4 steps to optimize a mobile experience for better conversion

Watch Jordan's interview for in the MarketingSherpa Media Center for more on mobile emails


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