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Jul 26, 2012
Event Presentation

Video of Todd Wilms' B2B Summit 2011 Session - How SAP replicated its successful social media practices across the globe

SUMMARY: In preparation for MarketingSherpa B2B Summit 2012, August 27-30 in Orlando, this week we are offering a full session from last year’s event featuring Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. In this video, Todd shares how SAP scaled its social media outreach across 53,000 global employees.
In this presentation, Wilms talks about how SAP takes advantage of its more than 53,000 employees in 128 countries to create 4,000 blog posts each day and reach its 2.5 million community members. This outreach includes 70,000 LinkedIn followers, 83,000 Facebook fans, 11,500 Twitter followers and 36,000 YouTube video views in 2011. Wilms explains the process SAP uses to achieve these social media results.

Watch the B2B Summit 2011 presentation of Todd Wilms

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