Operationalizing Social Media: How SAP replicated its successful social media practices across the globe
Todd Wilms, Sr. Director, Social Media Audience Marketing, SAP
Learn how to quickly develop, operationalize and measure your social media programs from a team that developed social practices for a global 53,000 employee organization. Learn from SAP's real-life experiences in crafting a social plan that works.
B2B Summit 2012 will features session with brand-side marketers from Volvo Construction Equipment, Juniper Networks, Softchoice, Hewlett-Packard, AT&T, Carousel Industries, National Instruments, and ServiceMaster Solutions.
