June 21, 2016
Chart

Ecommerce Chart: Number of product listings across 9 product categories on Amazon Marketplace

SUMMARY: Third-party sales on the Amazon Marketplace account for approximately $40 billion per year. But which product categories are most (and least) frequently listed?

In this week’s chart, we take a look at data from 1.9 billion product listings on the Amazon Marketplace over the last three years, and discuss how ecommerce companies can successfully use Amazon and other marketplaces.
by Daniel Burstein, Director of Editorial Content, MarketingSherpa

Inventory Source compiled data on 1.9 billion listings across nine categories of products listed on the Amazon Marketplace to create the below chart.

View Chart Online

Click here to see a printable version of this chart



We sat down to interview Kelly Dyer, CEO, Inventory Source, about the data. He also shared how ecommerce companies can both stick out from the crowd in the Amazon Marketplace and identify other marketplaces to list their products on.


According to Inventory Source’s data, computer and electronic listings have fluctuated over the years, but are among the most popular product category on Amazon Marketplace. Eco-friendly home and health product listings have grown substantially since 2012 and are now among the most frequently listed products.

At the bottom of the chart, you’ll see marine electronics and adult products are listed much less frequently on Amazon Marketplace, although both are growing. These types of niche products also tend to have niche marketplaces that more directly target customers interested in these types of products.

Related Resources

Amazon Prime Day: 12 quick takeaways from Amazon’s magnificent train wreck

5 Myths About Selling on Amazon (via Entrepreneur)

Amazon asks Customers to "Share the Love" (from the MarketingSherpa Library from 2001. Interesting to see how far Amazon has come)



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