MarketingSherpa Video Archive

Best in Show: Top takeaways from Email Summit 2013

Daniel Burstein, MECLABS, and Courtney Eckerle, MECLABS

This MarketingSherpa webinar is jam-packed! If you've got 30 minutes, we've got all of the greatest takeaways from 16 hours of Email Summit 2013 sessions. Join Daniel Burstein, Director of Editorial Content, MECLABS, and Courtney Eckerle, Reporter, MECLABS, to learn about the best ideas from Summit from a wide range of marketers on testing, social media integration, headline testing and much more.

In this webinar, you will learn:

  • How email and social media work better together than apart

  • How to segment your audience for success

  • Relevancy in customer conversion is key

  • How to use every opportunity to re-engage before list cleansing

Download the slides to this presentation