MarketingSherpa Video Archive

Search Marketing: Turning an 82% bounce rate into a 400% conversion increase

Courtney Eckerle, MECLABS, and Jennifer Stagner, Tops Products

This MarketingSherpa webinar is a real-world success story from a brand-side marketer. You'll learn how Jennifer Stagner, Mechanical Support Manager, Tops Products, was able to make a simple fix that took inbound traffic and drove it a 400% increase in conversion. Do you have these search marketing opportunities too? A easy Webmaster fix could help net you wins too.

SEO is a wide-ranging discipline, and depending on the size of your company or its practices, it can be difficult for marketers to stop every possible leak. Some of your biggest search engine optimization gains could be simple fixes right in your backyard.

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