MarketingSherpa Video Archive

Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach

Daniel Burstein, MECLABS; Zuzia Soldenhoff-Thorpe, MECLABS; Todd Lebo, MECLABS; Tamara Rosenbaum, Facebook

Join Daniel Burstein, Director of Editorial Content, Zuzia Soldenhoff-Thorpe, Research Manager, and Todd Lebo, Senior Director of Content & Business Development, all of MECLABS, with Tamara Rosenbaum, National Account Executive, Facebook, for a MarketingSherpa webinar on social media strategy.

The speakers in this webinar revealed the top ten mistakes businesses make on social media. These mistakes include presence on too many social media platforms, lacking a specific strategy and having no feedback-based testing.

In this webinar, you will learn:

  • CMO priorities and perceptions driving ROI

  • Six steps for getting started with a strategic approach

  • How to calculate the ROI of social media marketing

  • And much more