MarketingSherpa Video Archive

Mobile Marketing: Optimizing the evolving landscape of mobile email marketing

Pamela Markey, MECLABS, and Daniel Burstein, MECLABS

You'll learn how the Ritz-Carlton Destination Club implemented a email strategy that generated a 40% boost in conversion rate from iPhone-targeted landing pages over the traditional browser.

Join Sr. Director of Marketing, Pamela Markey and Director of Editorial Content, Daniel Burstein as they share ways to develop a strategic mobile campaign from Web analytics and certain KPIs. You'll be on your way to increasing your own conversion rates through mobile optimization.

If you are considering mobile marketing, you shouldn’t miss this free webinar, sponsored by BlueHornet.