MarketingSherpa Video Archive

How to Optimize Your Banner Ad Performance While Complying with New Privacy Regulations

Daniel Burstein, MECLABS; Spencer Whiting, MECLABS; Bob Bahramipour, TRUSTe

Online advertising has drawn attention to itself because, when done well, it can be extremely effective. But to get to that successful state, you have to traverse a minefield of ineffective creative, poor calls to action, privacy concerns, and new and upcoming regulations.

In this webinar, Daniel Burstein, Director of Editorial Content, MECLABS, Spencer Whiting, Research Analyst, MECLABS, and Bob Bahramipour, Vice President of Business Development, TRUSTe, shared their discoveries about effective display ad practices with tips on how to optimize your creative and improve banner performance. You will also learn how new online behavioral advertising (OBA) regulations affects consumer, publishers, third-parties and service providers.

After watching this presentation, you will know how to:

Optimize your banner creative

Improve banner performance based on placement, traffic and message

Learn what OBA self-regulation means

Take the confusion out of OBA compliance

Manage their privacy and your reputation across many

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