Maximizing the ROI of Website Traffic by Reducing Visitor Anxiety
Boris Grinkot, MECLABS, and Carlos Chang, VeriSign
Watch this MarketingSherpa webinar replay, featuring Boris Grinkot, Associate Director of Product Development, MECLABS, and Carlos Chang, Senior Product Marketing Manager, VeriSign.
They discussed the evolving role of LPO and and how it is seen as secondary to driving traffic. According to the speakers, LPO is Web design with an agenda, as marketers should ask themselves, "Does this element help achieve the objective?"
In this webinar, you will learn:
The core components of LPO strategy
The importance of the website objective
Achieving relevance using segmentation
How to reduce customer anxiety
And much more …
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