Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:

MarketingSherpa Webinar Archive

Increase the Strategic Value in Your Email Marketing Programs

Sergio Balegno, MECLABS; Jeffrey Rice, MECLABS; Ryan P. Phelan, BlueHornet

Watch Sergio Balegno, Director of Research, MECLABS, Jeffrey Rice, Research Analyst, MECLABS, and Ryan P. Phelan, VP of Strategic Services, BlueHornet, for an hour-long webinar on increasing value in email marketing programs.

During the webinar, the speakers revealed helpful hints for syncing with smartphones. For example, marketers should research, plan but not perfect mobile email marketing efforts and ensure an excellent experience for the reader by increasing font size, being brief and testing mobile emails.

In this webinar, you will learn:
  • Three phases of email marketing maturity

  • Top challenges facing email marketers

  • Best practices to overcome email marketing obstacles

  • Processes to implement to move from transitional to maturity phase

Please refer to our Privacy Policy and About Us page for contact details.