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MarketingSherpa Webinar Archive

Customer-centric Lead Generation Tactics for 2011

Jen Doyle, MECLABS; Kaci Bower, MECLABS; Carlos Chang, VeriSign

Optimizing websites is not as easy as it seems. This webinar will introduce you to a proven way of thinking about how to optimize your webpages and processes.

Based on proven tactics from the MECLABS certification course in Landing Page Optimization, you will learn how to design a landing page using our Conversion Index Heuristic. Using case studies, presenters illustrated how this heuristic has been applied and tested on actual websites.

Watch Jen Doyle, Senior Research Manager, MECLABS, Kaci Bower, Research Analyst, MECLABS, and Carlos Chang, Senior Product Marketing Manager, VeriSign, as they shift your focus from optimizing a landing page to optimizing your user's thought process — from page design to the mental process that every visitor goes through when they interact with your site.

This session discussed:
  • Introduction to LPO

  • Methodology: Conversion sequence

  • Case study: How Intuit grew revenue per visitor 23%

  • Importance of third party credibility seals

  • Live optimization

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