MarketingSherpa Video Archive

Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints

Catharine Hays, Executive Director, The Wharton Future of Advertising Program and Co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints”

This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.

To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.

In this webinar, you will learn:

  • The five forces of change affecting marketing and advertising
  • Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
  • How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking

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