How an Online Retailer Increased Customer Lifetime Value 416% by Using Automated Emails
Daniel Burstein, MECLABS, and Jermaine Griggs, Hear and Play Music
Watch Jermaine Griggs, Founder, Hear and Play Music, Inc., an online music teaching business, as he sat down with MECLABS' Director of Editorial Content, Daniel Burstein, to explain how he was able to increase the average lifetime value of his customers from $90 to $375.
In Grigg's presentation, you will hear why the words "automated" and "personalized" are not contradictory, and how to achieve both by using demographic and psychographic data.
In this free MarketingSherpa webinar, sponsored by Eloqua, you'll learn how Hear and Play Music, Inc.:
Increased customer lifetime value 416% by using automated email to up-sell, cross-sell and deepen relationships with customers
Collects customer data and uses it to tailor automated campaigns to each individual's needs and interests
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.