MarketingSherpa Video Archive

Content Marketing: 21 ideas for planning, creating, and leveraging your webinar content

Daniel Burstein, MECLABS, and Todd Lebo, MECLABS

In this webinar, Todd Lebo, Senior Director of Content and Business Development, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, shared ideas from marketing leaders featured in MarketingSherpa's case studies and Benchmark Reports.

In this webinar, you'll receive many ideas related to content marketing to apply to your own efforts. For example, marketers should focus on delivering value, not selling in free webinars.

In this 52-minute replay, find out proven, powerful tactics to help you drive more results from your webinars. What you learn could be applied to just about any content-marketing initiative. Find out what works, and how:

  • SciQuest used segmentation to increase registrants by 300%

  • Fairchild Semiconductor repurposed a single presentation into seven hour-long webinars

  • IDES achieved a 55% lead-capture rate long after the webinar was over

Download the slides to this presentation