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MarketingSherpa Video Archive

How a content-driven startup grew revenue 340% by avoiding social shortcuts

Marc Lobliner, Chief Marketing Officer,

“Social media is a powerful, powerful tool to relay your message … and you don’t have to be a person to be personal,” said Marc Lobliner, Chief Marketing Officer,, during his session at MarketingSherpa Summit 2017.

As a very small fish compared to Amazon and other online wholesale retailers, one of the main ways online nutritional retailer differentiates itself in the marketplace is through personalized service. By maintaining a commitment to authentic customer relationships, its small but mighty marketing team was able to grow to over 300,000 YouTube subscribers, and they take every opportunity to create compelling, real-time content — even on a budget.

Watch this session and learn:

  • How to build customer-first content through streamlined planning and production
  • How to humanize your brand and connect with your community
  • How to listen, respect and respond to your audience


Live from MarketingSherpa Summit 2017: Making your customer the hero of your campaign

Email Marketing: How MVMT Watches increased holiday revenue gains 262% with optimized content

Inbound Marketing: How a pet portrait site grew its audience cross-channel using content and social media

Sherpa Summit 2017 Takeaways: The five best email tactics for customer-centric marketing