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MarketingSherpa Video Archive

How a content-driven startup grew revenue 340% by avoiding social shortcuts

Marc Lobliner, Chief Marketing Officer, TigerFitness.com


“Social media is a powerful, powerful tool to relay your message … and you don’t have to be a person to be personal,” said Marc Lobliner, Chief Marketing Officer, TigerFitness.com, during his session at MarketingSherpa Summit 2017.

As a very small fish compared to Amazon and other online wholesale retailers, one of the main ways online nutritional retailer Tigerfitness.com differentiates itself in the marketplace is through personalized service. By maintaining a commitment to authentic customer relationships, its small but mighty marketing team was able to grow to over 300,000 YouTube subscribers, and they take every opportunity to create compelling, real-time content — even on a budget.

Watch this session and learn:

  • How to build customer-first content through streamlined planning and production
  • How to humanize your brand and connect with your community
  • How to listen, respect and respond to your audience

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