Stef Brower, Global Social Marketing Manager, HP Inc., and Frank Danna, Content Director, Softway
Consumer tech giant, HP Inc., was seeing great success on its social media channels, thanks to Stef Brower, Global Social Marketing Manager, and her team. But, with the growing popularity of a new social platform, Snapchat, the team was curious if they were missing out on another opportunity to connect with their audience.
After doing some research and discovering that none of their direct competitors were using the platform, they jumped at the opportunity to be the first in the industry.
With the help of Frank Danna and his associates at Softway, Brower and her marketing team created a content strategy that would grow user engagement — and deem HP a tech-brand pioneer on Snapchat.
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