MarketingSherpa Video Archive

Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month

Brian Carroll, MECLABS, and Nicolette Dease, MECLABS

Garbage data in. Garbage results out. Whether you do inbound or outbound marketing, the quality of your database and lists has a huge impact on your results. Brian and Nicolette review five steps to improving your list and data quality to drive results. The featured case study demonstrates how one marketer was able to optimize her list quality and reduced cost-per-lead by more than 60% in just one month.

Brian Carroll will be teaching more about lead generation, nurturing, and optimization at B2B Summit 2012.

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