MarketingSherpa Video Archive

5 Social Media Career Killers Panel

Daniel Burstein, MECLABS; Eddie Smith, Topsy Labs; Nichole Kelly, SME Digital; Chris Baggott, Compendium

Watch this panel of social media professionals exchange ideas and tips on how you can not only survive, but thrive in your social media campaigns with smart multichannel integration and using the right content in this B2B Summit 2012 video replay.

"Just take off your marketing hat a little bit and try to be human," advised Nichole Kelly, President, SME Digital, on social media authenticity, a noticeable struggle for brand marketers, according to the panel.

Watch our experts discuss five common social media mistakes, ultimately deemed "career killers," including:

  • Thinking your CFO is your nemesis

  • Having single-use content

  • Creating content that is not authentic

  • Treating social media as "special"

  • Not soliciting outside content

Download the slides to this presentation

Related Resources

Lead Gen Summit 2013, September 30 — October 3, 2013, in San Francisco

B2B Social Media Marketing: 5 career killers and how to overcome them

Social Media Marketing: Travel company uses Facebook as a tool for generating testimonials

Social Media How-to: 3 ideas for building engaging visual social media