MarketingSherpa Video Archive

Live Email Optimization from MarketingSherpa Email Summit 2015

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute



"The first and most important principle of all communication is clarity," Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, said at MarketingSherpa Email Summit 2015.

The number one obstacle we face with our emails is not a lack of brilliant copywriting, the right graphics or an understanding of personalization. The real enemy of underperforming emails is confusion.

In this session Flint McGlaughlin gave live feedback on several emails submitted before the audience. Learn with the audience as he reviews transferable principles relating to better:
  • Headlines

  • Calls-to-action

  • Layouts

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