Ken Wincko, SVP of Marketing, PR Newswire
Like many organizations, PR Newswire is intensely focused on helping other organizations achieve their goals while simultaneously being challenged to achieve those same goals for itself.
To effectively engage and target buyers, Ken Wincko, SVP of Marketing, PR Newswire, and his team developed a sophisticated buyer-centric go-to-market approach that employs tailored content aligned with key segments and personas across the entire customer lifecycle.
Utilizing an integrated, cross-channel mix to continuously interact with buyers, the program has generated a lift of 8% in incremental deals.
In this session, you will learn the seven steps to demand generation success including:
“Move beyond traditional metrics,” Wincko advised. “It’s all about driving impact. If you can’t demonstrate that revenue growth, you’re not going to get the investment that you want; you’re not going to have the credibility within the organization.”
Related Resources
How PR Newswire created a customer-centric demand gen engine
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