MarketingSherpa Video Archive

Email Summit 2015: Humanizing your email program with Flint McGlaughlin

Flint McGlaughlin, Managing Director, MECLABS Institute

Communication is changing.

How does an organization stay in front of the evolving space and maintain a competitive advantage?

During MarketingSherpa Email Summit 2015, Flint McGlaughlin, Managing Director, MECLABS Institute, spoke during his keynote address about how to transcend the digital revolution with the essential ability to communicate person-to-person.

"When you are humanizing your email you need to realize you are not dealing with a target or a contact or a market; this is a person talking to a person in real language," McGlaughlin said.

During the session McGlaughlin also discussed:
  • The key point that motivates customers to take action

  • Testing prioritization

  • The art behind crafting a test

  • The science behind enhancing that art

Watch the entire session to see the details of how to humanize your email.

Related Resources

MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24

MECLABS Email Messaging Online Certification Course

MarketingSherpa Email Summit 2015: Top takeaways and strategies from experts and marketers in the field

Live Email Optimization from MarketingSherpa Email Summit 2015