Scott Dikkers, Founder, The Onion
“What’s your brand? What’s the most outrageous thing you can do that’s within the character of your brand? Play that role to the hilt, and you may never have to do marketing again,” said Scott Dikkers, Founder, The Onion, during his featured speaker session at MarketingSherpa Summit 2017.
For example, at The Onion, Dikkers decided, “We’re going to stop sending out press releases and we’re going to start doing things that are worthy of press attention.”
You likely think of The Onion as the world's most prominent parody news website. But it’s also a powerful digital brand with more than 5.8 million likes on Facebook, 9 million Twitter followers, 11.4 million domains linking to them in the Ahrefs database, and 30 million people collectively visiting its websites every month.
In 1989, featured speaker Scott Dikkers bought The Onion for $16,000. The digital media company recently sold a stake to Univision at an approximately $500 million valuation.
In this full, free video replay of his Summit session, the satirical news source’s longest running editor-in-chief (and winner of more than 30 Webby Awards) provides an inside look at how The Onion:
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
The MECLABS Value Proposition Toolbox
Download these 4 tools to help you evaluate and craft your value proposition.Download the Toolbox >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
Create a Sustainable Competitive Advantage
See how customer-first science transforms the way companies achieve a superior position.Watch the Video >
Free 22-page guide that shows you how to better serve your customers
Get these tactical tools and detailed examples to help optimize your campaigns.Download the Guide >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.