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MarketingSherpa Video Archive

Mobile Marketing Panel

Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting

This panel on mobile marketing for the complex sale includes four industry experts presenting four case studies.

Topics covered in the panel discussion include:
  • Is mobile the next frontier?
  • Mobile: Marketing to a moment
  • Can mobile marketing work for the complex sale?
  • Mobile advertising and the mobile CRM handshake

Why is mobile marketing a B2B channel? MarketingSherpa research found that 87% of smartphone owners use that device to access the Internet or read email.

Unfortunately, according to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, 28% of B2B marketers report not knowing the mobile adoption rate of their customers. Additionally, 54% report not integrating mobile into other marketing channels. This video can help solve the mobile marketing for the complex sale riddle.

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

Email Summit: Mobile marketing panel on the complex sale

Mobile Email Marketing: 5 tactics to engage and convert smartphone users

B2B Marketing: A discussion about integrating mobile, email and social

Mobile Marketing 101: Should you make the leap to a custom mobile site?

Mobile Marketing 101, Part 2: Ease of use and quality of content are key

MarketingSherpa's 2012 Mobile Marketing Benchmark Report - free excerpt

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