MarketingSherpa Video Archive

Email Design Panel: Responsive email design with multi-device customers in mind

Ewa Badaruk, adidas Group; Amy Carpenter, Whole Foods Market; Justine Jordan, Litmus; Wacarra Yeomans, Responsys

This 45-minute session from the MarketingSherpa Email Summit 2014 features four industry experts discussing responsive email design and why that tactic is key to effectively reaching multi-device customers. The discussion was moderated by Pamela Markey, Senior Director, Marketing, MECLABS, (parent company of MarketingSherpa.)

The session opens with the panelists discussing what email means within their organization, and then moves into other topics including:
  • The challenge of making email marketing a cycle and not an end checkpoint

  • Getting the creative team engaged with email KPIs

  • The growth of mobile email

  • Examples of actual responsive email design from the panelists

  • Design resource options

  • Why testing is a process

Download the slides to this presentation

Related Resources

MarketingSherpa Email Summit 2015 — Want to see more presentations like this one? Attend Email Summit 2015, Feb. 23-26, Las Vegas

Email Design: How to optimize for all environments in a mobile world

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