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Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%

David Ciccarelli,

In today's marketing world, the importance of having a positive mobile experience cannot be highlighted enough. But how can you ensure that your mobile experience relates to your desktop experience?

In this full presentation from MarketingSherpa Optimization Summit 2014, David Ciccarelli, Chief Executive Officer,, details his company’s three areas of focus in utilizing responsive design to create a seamless user experience from desktop to mobile:
  1. Focus on the main goal of the customer

  2. Keep it consistent

  3. Test and loop in your customer decided to meet the first key point — focusing on the main goal of the customer — by building an app based on a "mind map," taking into account the necessary steps and webpages needed to complete an action taken by key customers

The next step was to create a consistent look and feel between the design and layout of pages on the website and the mobile experience. From there, the team performed testing. made sure its customers knew about the changes implemented after that testing as well as the differences and similarities in the user interface between the smartphone, tablet and desktop experiences. The team also created user guides and conducted webinars prelaunch to inform and educate customers.

This effort increased mobile visits 46% and revenue 180%.

Download the slides to this presentation

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