Pamela Markey, MECLABS, and Eric Webb, McGladrey
(Download the slides to this presentation)
Watch a MarketingSherpa webinar featuring Webb and Daniel Burstein, Director of Editorial Content, MECLABS, "Content Marketing: A discussion about McGladrey's 300% increase in content production." They discussed how Webb and his team developed a content creation engine to drive increased thought leadership and lead generation.
MarketingSherpa Lead Gen Summit 2013, Sept. 30 - Oct. 3, San Francisco
Content Marketing: 3 tips for how to get started
Content Marketing: 3 tips for producing engaging email content
Content Marketing: 7 tips for content repurposing
Content Marketing: A process for evaluating content channels
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.
Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000