MarketingSherpa Video Archive
The Boston Globe: Managing a transition from free to paid product
Pamela Markey, MECLABS, and Peter Doucette, The Boston Globe
As he shares the steps taken to develop a new business model for The Boston Globe
, Doucette reveals the challenge of maintaining two Internet offerings — one free and one paid. He and Markey walk the audience at Optimization Summit 2012 through the steps for the business model radical redesign and the goal to grow digital consumer revenue while maintaining and growing digital advertising revenue.
See how Doucette and the team at The Boston Globe
discovered their value proposition, promoted the new paid-subscription site and how they created and tested their new business model.
(Download the slides to this presentation
)Related ResourcesOptimization Summit 2013, May 20-23, BostonValue Proposition: 3 techniques for standing out in a highly competitive marketThe Boston Globe: An inside look at launching a paid content siteLanding Page Optimization: Radical redesign leads to 3,566% increase in conversion