Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales
Jermaine Griggs, Hear & Play Music
Griggs explains how SMB email marketer Hear & Play Music is able to apply a personal touch to automated email campaigns by using demographic and psychographic data to match the message with the customer.
This process improves conversion, lowers email opt-out and increases customer retention, according to Griggs.
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