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MarketingSherpa Video Archive

Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales

Jermaine Griggs, Hear & Play Music

Griggs explains how SMB email marketer Hear & Play Music is able to apply a personal touch to automated email campaigns by using demographic and psychographic data to match the message with the customer.

This process improves conversion, lowers email opt-out and increases customer retention, according to Griggs.

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

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Automated Email Case Study: 175% more revenue and 83% higher conversion rate

Automatic for the People: The pros and cons of triggered emails

Email Messaging: How your peers craft emails for conversion

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