MarketingSherpa Video Archive

Operationalizing Social Media: How SAP replicated its successful social media practices across the globe

Todd Wilms, SAP

Learn how to quickly develop, operationalize and measure your social media programs from a team that developed social practices for a global 53,000 employee organization. Learn from SAP's real-life experiences in crafting a social plan that works.

B2B Summit 2012 will features session with brand-side marketers from Volvo Construction Equipment, Juniper Networks, Softchoice, Hewlett-Packard, AT&T, Carousel Industries, National Instruments, and ServiceMaster Solutions.

Related Resources

B2B Summit 2012, August 27-30, Orlando

Social Media Marketing: How SAP identifies and replicates successful tactics across a global company

Social Spam: Don't let spammers interrupt your customer conversations