Blake Pinsker, Marketing and Brand Director, MVMT
Three years ago, most marketers and business leaders would have argued that a business completely reliant on social media was doomed for failure. But MVMT, a crowd-funded, living room startup turned powerhouse watch retailer, knew that since its target market spent most of their time on mobile phones, specifically in the social media sphere, it needed to go against the grain and pursue social as its primary channel.
The team saw huge success through channels like Facebook and Instagram, but they couldn’t get complacent.
Marketing and Brand Director, Blake Pinsker, recognized that the ebb and flow of social — algorithms changing, the up-and-downs of platform popularity — made it an unsteady base for a business model. Pinsker explains, “We knew in order to continue our growth and sustain that over a long period of time, we couldn’t romanticize with only getting traffic with social media.” So, to diversify source of traffic, the team began to invest time and resources into building a robust email marketing strategy that increased revenue by 98%.
Watch Blake’s full MarketingSherpa Summit 2017 session to learn how he and the MVMT team:
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