Kara MacDonald, Director of Marketing Operations, HCSS
HCSS won a MarketingSherpa Best-in-Show award by creating a content-driven marketing campaign that put the customer first (Watch the full case study with Dan Briscoe, Vice President of Marketing, HCSS — Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right).
To help provide more insight into HCSS’ marketing organization, Kara McDonald, Director of Marketing Operations, HCSS, shared how the company makes decisions about when to build and when to buy.
Knowing when it makes sense to hire out and when to use internal resources is a challenge many marketers face. Outsourcing work may seem more budget friendly, but if the product you receive does not comply with your brand standards or does not fit your company’s voice, is that really the smarter choice? At the same time, expanding your team in order to internalize the work can be a costly long-term decision.
In this video replay of her MarketingSherpa Summit session, MacDonald shares the approach the construction software company takes when making these decisions. She will explain how smart decision making led to the establishment of their in-house agency and award-winning marketing campaign that grew revenue by 53%.
In this session, you will learn:
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