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MarketingSherpa Video Archive

Destroying the 7 Myths of B2B Social Media

Jay Baer, Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

In this dynamic, provocative, and funny presentation, B2B Summit 2011 keynote Jay Baer, social media strategist and author, Convince & Convert, dispelled the seven myths surrounding social media and B2B. Our guests left with a new mindset about the convergence of social media and B2B.

At B2B Summit 2012, Sally Hogshead, author, speaker, and creative director, FASCINATE, will discuss how B2B marketers can influence and persuade potential customers.

Related Resources

B2B Summit 2012, August 27-30, Orlando

Social Media Companies: 3 non-obvious ways social media will impact big companies

B2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]