Kelly Harman, Carousel Industries
Lead Gen Summit 2013: September 30 - October 3, 2013, in San Francisco
Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy
Getting Sales and Marketing into the Same Room: Marketing automation implementation spurs successful integration process
CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data
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Marketing 101: What is website usability?
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.