MarketingSherpa Video Archive

30 Ideas in 30 Minutes: Rapid-fire tips and techniques for solving your most challenging problems

Sergio Balegno, MECLABS; Adam Lapp, MECLABS; Michael Aagaard, ContentVerve; Eric Miller, Monetate, Inc.

This presentation from the MarketingSherpa 2012 Optimization Summit includes rapid-fire tips and ideas on website optimization. The panel was presented with pressing issues marketers face in optimization, culled from MarketingSherpa research.

The audience is provided answers to problems such as:
  • "How can I avoid inclusive test results?"
  • "What are some ideas for optimizing online forms other than simply removing fields?"
  • "What are some best tactics for optimizing the checkout experience?"

Related Resources

Optimization Summit 2012 Event Recap: 5 takeaways about test planning, executive buy-in and optimizing nonprofit marketing

Event Recap: Notes from the Optimization Summit 2012 roundtable sessions

Marketing Research Chart: What are the most prevalent website optimization priorities?

Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012