MarketingSherpa Video Archive

In the Year 2013: Email marketing technologies and tactics of the near future

Daniel Burstein, MECLABS; Joshua Baer, OtherInBox; Loren McDonald, Silverpop; Miriam Geller, Yahoo!; Uwe-Michael Sinn, Rabbit eMarketing

Five industry experts from Yahoo!, Silverpop, MECLABS, Other Inbox and Rabbit eMarketing sit down at Email Summit 2012 to brainstorm about what email marketing will look like in the near future. Covering four buyer personas, actionable advice is offered for reaching each of them.

Mobile, in-line video, privacy legislation, dynamic content and social media integration are all discussed in this 40-minute session.

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

Email Summit 2012: Top 5 takeaways from the industry's largest research-based event

Email Marketing How-to: 5 steps to improve your email newsletter