Marc Lobliner, Chief Marketing Officer, TigerFitness.com
Tigerfitness.com is an online nutritional retailer that sells workout supplements, alongside free workout and fitness content. One of the main ways the company differentiates itself from stiff competition is through personalized service, which has allowed it to build up a loyal customer base..
With a 60% returning customer rate in a marketplace that has been shaken up by Amazon, the driving force behind their success is overdelivery on customer service, and branding to distinguish themselves as thought leaders in the fitness world.
Marc Lobliner, Chief Marketing Officer, TigerFitness.com will share how the small but mighty marketing team at TigerFitness.com maintains their commitment to authentic customer connections driving over 300,000 YouTube subscribers, and how they take every opportunity to create authentic, compelling, real-time content – even on a budget.Download the session slides