Jeff Ma, Senior Director of Analytics, Twitter; Previously: Predictive Analytics Expert, ESPN and Kingpin of the Famous MIT Black
As a member of the MIT Blackjack Team, Jeff Ma was the inspiration for the main character in the book Bringing Down the House and the Kevin Spacey film 21. Ma is now the Senior Director of Analytics at Twitter (after selling his startup to the social network) and is a former Predictive Analytics Expert for ESPN.
In this 15-minute excerpt from his session, Ma draws from his unique personal experiences, from the blackjack table to consulting with professional sports teams, to discuss innovative metrics in a way that makes you reevaluate how your group practices customer-first marketing, accesses talent, finds undervalued assets, and measures the true worth of your business. By eschewing emotion and honing in on hard facts and results, Ma has helped usher in what Newsweek calls “a new age of numbers in corporate America.”Slides not available