Brett Billick, Chief Marketing Officer, Sparefoot
Many organizations strive to increase brand awareness. It’s an even trickier prospect for companies that offer products that may only be used once or twice a year. This is exactly what Brett Billick and his team at Sparefoot, the largest online self-storage marketplace, were tasked with.
In this session, Billick will walk through the specific challenges his team overcame to increase overall traffic by 42% while substantially building awareness as an online disruptor in a very traditional, offline industry.
Billick will explain how the organization’s healthy A/B testing culture fostered the creation of an internal traffic testing tool used to improve SEO traffic over time. In addition, Billick will elaborate on how the team developed SEO test ideas that go against traditional conversion rate testing.Download the session slides