Ari Sheinkin, VP of Marketing Analytics, IBM
Making data driven decisions is a challenge for organizations of any size. Imagine trying to lead a marketing organization of over 5,000 people to intelligently leverage data for their decisions. That is exactly what IBM had to do.
Ari Sheinkin, VP of Marketing Analytics at IBM was tasked to train and enable those 5,000 marketers to make more data-driven decisions, fundamentally changing the status quo of IBM’s current marketing strategy.
In this session, Sheinkin will share his team’s journey to change the way IBM’s marketing department worked, building a framework which integrates analytics and data into an overall marketing system. He will also reveal the 7 key truths that IBM has learned every marketer within their organization needs to know.Download the session slides