For more than 15 years, MarketingSherpa has consistently found that putting the customer first leads to improved business performance. In Oct. 2016, we surveyed 2,400 customers in an extensive research study looking into customer-first marketing, which we define as:
An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations.
In this approach, the needs of the customer come before the immediate gain of a business, and customer knowledge guides product development, business and marketing decisions.
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PLUS, get a bonus report with eight new charts that take a closer look at generational differences in perception of marketing and advertising channel trust.
Learn about the Survey and Top Findings
Watch Daniel Burstein, Senior Director of Editorial Content, explain the process, approach and key findings from the survey.
Get the free 54 page report to see all of the findings from the Customer Satisfaction Research Study. PLUS, get a bonus report that takes a closer look at generational differences in perception of marketing and advertising channel trust.
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