Case Studies: 1827 and counting...


App Gamification: 4 million barcodes scanned in 85 days for LuckyLabs' Scantopia

Summary: In launching its new app, Scantopia, LuckyLabs needed to not only catch the attention of users in a crowded sphere, but keep it. By building social media and gamification into its utility app, LuckyLabs' Scantopia was able to grow to more than 6,000 social media shares a day.

In this MarketingSherpa Inbound Marketing case study, learn how to put a viral "app mentality" into your marketing strategy.
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Posted: April 10, 2014

E-commerce: B2B grows online traffic 25% through use of marketing cloud

Summary: The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes -- including marketing.

Learn how Life Technologies' migration to a marketing cloud localized and optimized content for its nine regional websites to grow its online traffic 25% and increase its e-commerce orders by 6%.
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Posted: April 02, 2014

B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate

Summary: In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy.

A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make a lasting impression on its email list. continue...
Posted: April 01, 2014

Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171%

Summary:

Your customers aren't all one and the same -- they're one of a kind. With today's technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience.

Discover how NetProspex molded its website on its buyer personas to create a customized experience for visitors, producing a 900% increase in visit duration and a 171% increase in marketing-generated revenue.

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Posted: March 26, 2014

B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate

Summary: In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy.

A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse their copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make a lasting impression on its email list.
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Posted: March 24, 2014

Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%

Summary: Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That's another challenge. Marketers are quickly realizing that scoring an app download is only half the hurdle.

Discover how ticket search engine SeatGeek successfully re-engaged its app users by deep linking mobile ads, resulting in an 8.8% increase in app open rate and a 10.6% lift in revenue per targeted user.
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Posted: March 20, 2014

Social Media Integration: Holiday campaign increases Kahlúa's Pinterest followers 1,432%

Summary: In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the "Taste the Spirit of the Holidays" campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes.

By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa was able to increase its Pinterest followers by 1,432% in a month.
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Posted: March 13, 2014

Lead Gen: 17% lift in lead capture by including more details in email [Email Summit 2014 live test]

Summary: Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content?

The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the email and landing page live test.
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Posted: March 12, 2014

Email Marketing: Nonprofit cleans list and lifts open rate 225%

Summary: Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages.

This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance.
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Posted: March 11, 2014

B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI

Summary: When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way.

Today's B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op rose above this challenge by implementing a personalized email campaign to produce an 808% ROI in merely one month.
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Posted: March 04, 2014