Case Studies: 1828 and counting...

You don’t have to compete directly with Amazon or Walmart or any other behemoth.

Instead, find an ideal customer you can serve better than anyone else, and suddenly, their massive budgets aren’t as big of a competitive threat.

To give you an idea for how to leverage specialized Instagram niches, in this article we give you specific examples with results from a craft glue company and a floral design school.

This company has grown to $8M ARR without a sales team or a ‘massive ads budget.’

What’s their secret? Interviewing customers.

In this article, we take you inside the redesign that ignited 27% more subscriptions. Read on to learn how you can replicate these results.

Better serve your customers.

If you want one tip for improving your results, that is the most effective one I’ve ever seen for sustainable success – better serve your customers.

Easier said than done, of course. So to spark your next great idea, in this article we bring you examples of giving customers more before a content gate, communicating with clear in-product messaging, and shifting from company update LinkedIn posts to people-focused LinkedIn posts.

Intent-driven commercial HVAC lead optimization.

I guess I could have called the article that, but it’s a bit of a mouthful.

So a simpler way to put it is – sometimes two campaigns are better than one (3x AOV better).

Cut costs; gain high-value leads. Read on to see how the team split the campaigns, used AI + automation to lower CPL, and tracked all the way to the final conversion to ensure they got the most bank for their advertising buck.

Beautiful. That is not a word I usually use to describe MarketingSherpa case studies.

But I challenge you to read this story and disagree with me.

Even if you don’t work in the public sector, the customer-first objective this team used when selecting a CTA should get you to question (and improve) your own campaigns. Read on to see the power of marketing to connect people with the value and help they need in a noisy marketplace.

Best practices are sometimes really only practices.

Just because everyone’s doing it, doesn’t mean it’s the best approach. So to give you ideas for breaking away from the pack, today we bring you examples from the GameDev and email marketing industries.

“The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches.

To spur your own testing ideas, today we bring you an example of a lift and a learning. Read on to see examples from workforce management and MarTech.

Make the customer feel in control.

We give you ideas for how to do that in this article. Read on to see examples of empowerment messaging and an AI tool that provides instant quotes without waiting for human interaction.

This handbag designer used the traditional Black Friday promotion, just like all its competitors…until the team flipped the script with a promo built around the founder’s birthday.

Confused customers. Frustrating support. Wasted ad spend. Diminished SERP visibility. These companies were bleeding results – until they uncovered the cause.

Clarity changed everything – from fixing copy and support issues to optimizing CTAs and uncovering an SEO penalty.

Read on to see examples from a professional headshot generator, cashback program for retailers, and guest post service.